A convention and visitor bureau
(CVB) is a not-for-profit organization (or a quazi-governmental
entity) supported by transient room tax, government budget
allocations, private membership or a combination of any or
all three. It can also be named a tourist commission,
tourist and convention commission, or other similar
The bureau in each city, county or region has four prime
To encourage groups to hold
meetings, conventions, events and tradeshows in the city
or area it represents; to assist those groups with
meeting/event preparations and while their meeting/event
is in progress.
To encourage tourists to
visit and enjoy the historic, cultural and recreational
opportunities the destination offers.
To represent a specific
destination and help the long-term development of
communities through a travel and tourism strategy.
To serve as a community’s
marketing agency by promoting the city’s/county’s assets
to visitors with the objective of increasing the
economic impact to the local economy via the greenest
and cleanest of economic strategies - people visiting,
spending money and leaving the community intact.
A CVB does not actually
organize meetings/conventions/events. It does, however, help
planners and visitors learn about the destination and area
attractions and make the best possible use of all the
services and facilities the destination has to offer.
For visitors, CVBs are like a key to the city. As an
unbiased resource, CVBs can serve as a broker or an official
point of contact for convention /meeting/event planners,
tour operators and visitors. They assist planners with
preparation and encourage business travelers and visitors
alike to visit local historic, cultural and recreational
Travel and tourism enhances the quality of life for a local
community by providing jobs, bringing in tax dollars for
improvement of services and infrastructure, and attracting
facilities like restaurants, shops, festivals, and cultural
and sporting venues that cater to both visitors and locals.